The stadium, which opened in 2001 as Heinz Field, will be renamed Acrisure Stadium as of the start of the current season, as per sources.
However, Acrisure, a leading global insurance broker, has grown its revenue to more than $3.8 billion in just over eight years. ‘We are excited to partner with Acrisure on the naming rights of our stadium,’ Steelers president Art Rooney II said.
For us, acrimony provided an opportunity to make sure that our stadium is still a valuable asset for our fans and that it is also keeping pace with the market value of NFL stadiums.” When Heinz first signed a 20-year naming rights contract with Heinz Field in 2001 for $57 million, it was extended until the 2021 season.
“While we worked hard with the Steelers on a new naming rights deal for several months, they found a new partner willing to pay significantly more than we could justify. A statement from Kraft Heinz Company stated that “despite our name no longer being on our stadium, Heinz remains a significant, long-term sponsor of the Pittsburgh Steelers.”
Even though Rooney was “optimistic” earlier this year, Kraft Heinz decided not to renew their contract for naming rights once again. Although Heinz posted a social media message on Monday — with a highlight reel — assuring Pittsburgh fans that the partnership would continue, the future of the ketchup bottles remains unclear. The stadium’s video board is flanked by two iconic ketchup bottles.
Ketchup appears to flow from the bottles into the video board when the Steelers are in the red zone.
Founded in 2015, the Kraft Heinz Company is based in both Chicago and Pittsburgh, and the two companies operate under the same name. But unlike Heinz, Acrisure recently purchased a portion of the Pittsburgh-based tech company Tulco, founded by Thomas Tull, a minority owner of the Steelers, and based there.
I couldn’t be happier to be working with both the Steelers and Acrisure, both of whom share the same core values of winning and excellence, and I couldn’t be prouder,” Tull said.